“When Your Back’s to the Future” is a reference to Robert Pirsig’s pinnacle Zen and the Art of Motorcycle Maintenance. In it, Pirsig postulates that no one can face the future since it is undefined, unknown. What we are really facing is the great accumulation that is our shared past. Only this is available to us, only this will shape the infinite beyond.
Also, it’s pretty close to Back to the Future and that’s just baller.
Eleanor Cleverly is a graduate student at the New School University, and a media researcher based in New York City.
Her academic work centers on the societal impact of emerging media technologies and exploring digital media production for the web age.
She is the Program Coordinator for the Harmony Institute, a research organization whose mission is to create and measure social impact through entertainment.
She also writes for Design Milk and Art Milk, two websites that are part of the growing Milk empire, with a focus on modern design and art culture.
Eleanor lives in Brooklyn, NY.
Correspondence can be directed to eleanor @ cleverlyeleanor • com